I still have trouble feeling bad about this, feeling bad for the music industry. music sales and licensing was $14.6 billion in 2009, it was $6.3 billion. Later in 2000, Britney’s second album, Oops I Did It Again, the title track very much a Max Martin joint, sold 1.3 million stateside in its first week. So in 1999 you get Baby One More Time, and later that year you get Backstreet Boys’ Millennium, which sold 1.1 million copies in the first week in the United States alone, a new record that stood until 2000, when NSYNC’s No Strings Attached, featuring the Max Martin cowrite “It’s Gonna Be Me,” sold 2.4 million copies in its first week in the United States alone, a record that stood for 15 years, until Adele broke it. In 2009 the journalist Steve Knopper published a book quite instructively titled Appetite for Self-Destruction: The Spectacular Crash of the Music Industry in the Digital Age, and he wrote, “Teen pop was one last squeeze of the sponge to get the world to spend millions and millions of dollars on compact discs.” This is the hot rod driving off the cliff. At this point, the music industry is in its Caligula phase, whatever that means to you. Baby One More Time,” also the title of her 1999 debut album that sells 25 million copies worldwide, which is just a flabbergasting number. So here is where the late-’90s teen-pop supernova begins in earnest, with Britney’s “. In 1998, in the wake of Denniz Pop’s death, Max took the reins at Cheiron Studios, and later that year, as the writer and coproducer, he helped redefine what the term global success even means. When Max Martin won the Polar Music Prize in 2016-it’s a Swedish royalty thing-Max praised Denniz, saying, “He made me realize how difficult it is to make things sound simple.” Max added that the two secrets to writing the perfect pop song, in no particular order, were love (meaning his wife) and stealing from the best (meaning primarily Prince, KISS, and ABBA).
Denniz Pop, who’d already coproduced even bigger Ace of Base songs, including “The Sign,” died of stomach cancer in 1998 he’s clearly a beloved figure in this universe, as a musician and as a human.
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